RM was founded in 1992 by Claire and Stuart. They began as a touring TIE company. Over the years Round Midnight focused on bringing education to life (through drama, music and other art forms). They have worked with 1000+ schools and over 200,000 young people within the UK. They have worked with 10 international schools and reached over 2,500 international students.
In 2018, they developed their first VR programme. This is now the main focus of the company after being successful.
Round midnight Ltd’s governance:
⁃ is a vat registered, private limited company.
⁃ Company also hires specialists actors, production crew and facilitators based on a project by project basis.
⁃ Commissioned by clients to produce new work to deliver existing programmes.
Brand personality:
⁃ safe
⁃ Real
⁃ Trusted
Became round midnight creative arts in 2010.
Round midnight creating arts governance
⁃ sister company
⁃ A not-for-profit organisation
⁃ Receives grants that enable the delivery of community projects to enrich lives and support people.
Funding and theatre-
Recieved funding from previously:
⁃ active citizens
⁃ West Midlands police etc
RMCA encompasses also their youth theatre, Raw Talent
RMCA is no longer the main focus of the business even though they are still running.
⁃ All VR experiences are followed by interactive and creative workshops
⁃ Majority of films have a bespoke extended learning package built around the content, which corresponds to an interactive Instagram page for film.
Since the beginning of their VR journey, they have delivered over 500 Virtual_Decisions sessions in 100+ schools, youth centres, and FE establishments with around 5,000 young people.
In 2024 they will have a rebrand – virtual decisions: caring about consequences- because their work is bigger than their brand.
Caitlin Freestone-Deeming 